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  • The ‘Multiply by Zero’ Effect: Wiping Out Value Across the Banking Landscape

    The ‘Multiply by Zero’ Effect: Wiping Out Value Across the Banking Landscape

    A product or service is simply an aggregation of its various features. Features can be ‘stackable’, where each layer of the stack adds to the overall value of the product. A checking account is great on its own. Adding free transactions makes it even better. Adding a personal financial management tool improves it even more.…

    Brett McDonald

    March 15, 2023
    Financial Services
    Banking, Fintech
  • Communities All the Way Down

    Communities All the Way Down

    In Sapiens, Yuval Noah Harari argues that what separates man from beast is the ability to tell stories. The ability to speak about fictions is the most unique feature of Sapiens language. It enables us not simply imagine things, but to do so collectively. We can weave common myths such as the biblical creation story,…

    Brett McDonald

    March 8, 2023
    Crypto
    Bitcoin, Crypto, Ethereum, Fintech, Web3
  • Attention Seekers: Why Financial Marketers Should Pay Attention to Attention

    Attention Seekers: Why Financial Marketers Should Pay Attention to Attention

    At the top of the funnel in traditional consumer businesses, marketers need to hunt for attention in the right places. Digital, social, print, tv, etc. Among all of the various traction channels, the goal is to find underpriced attention in the right place order to get your product/brand/message in front of the target customer. In…

    Brett McDonald

    March 1, 2023
    Financial Services
    Finserv, Fintech, Marketing, Strategy
  • The Most ‘Human’ Company: A Turing Test for the Corporate World

    The Most ‘Human’ Company: A Turing Test for the Corporate World

    In the analog age, information was scarce. In the internet age, information was abundant and interpretation was scarce. In the artificial intelligence age, both information and interpretation are abundant. Humanness is what becomes scarce. Distinguishing Man from Machine Since the birth of the computer in the mid-20th century, building ‘humanness’ into our technological pursuits has…

    Brett McDonald

    February 22, 2023
    Strategy
    AI, Strategy, Technology
  • ESG Investing: Kick-starting the Shift From Shareholder to Stakeholder

    ESG Investing: Kick-starting the Shift From Shareholder to Stakeholder

    ESG is one of the most discussed topics in investment management today. If you do a tour of the industry’s largest conferences in 2023, that three letter acronym—which stands for environmental, social, and (corporate) governance, btw—is likely to appear on each event’s agenda multiple times. Sustainable investing is #trending and almost every major asset manager…

    Brett McDonald

    February 15, 2023
    Financial Services
    ESG, Investing, Sustainability
  • Diversification-as-a-Service: An Assortment of Crypto Correlations

    Diversification-as-a-Service: An Assortment of Crypto Correlations

    There is only one free lunch in investing… and that is diversification. It is one of the only known ways to consistently improve the risk-reward equation of a portfolio. In today’s equity-centric world, bonds have typically been relied upon as the primary offset, providing diversification benefits to the everyday investor. This is particularly true when…

    Brett McDonald

    February 8, 2023
    Crypto
    Bitcoin, Crypto, Ethereum, Staking, Web3
  • The Conveyor Belt of Finance and the Evolution of Alternative Investments

    The Conveyor Belt of Finance and the Evolution of Alternative Investments

    Today, it is hard to write about business without any mention of technology companies. From Apple to Amazon to Facebook, today’s tech giants are arguably the largest and most impactful organizations ever built. But when it comes to understanding this broad category, I’ve found myself asking: what exactly is a technology company? According to Investopedia,…

    Brett McDonald

    January 31, 2023
    Financial Services, Fintech
    AlternativeInvestments, Crypto, Fintech, Investing
  • Stacks of Discretion: Who is Making Decisions About Your Money?

    Stacks of Discretion: Who is Making Decisions About Your Money?

    It is hard to choose a financial advisor! ~44% of financial advice relationships today start from a referral. Most people have trouble evaluating a financial advisory practice from the outside, so instead of spending hours scouring the internet and checking references, many people outsource the decision of whether or not a financial advisor is ‘good’…

    Brett McDonald

    January 25, 2023
    Financial Services
    Finserv
  • Crypto Inception: A Theory of Mainstream Adoption from NFTs to Institutional DeFi

    Crypto Inception: A Theory of Mainstream Adoption from NFTs to Institutional DeFi

    Crypto is LOUD. Headlines, trials, frauds, scams, degens, lambos, WAGMI, million dollar jpegs, maxis… the last wave of crypto was brash and ‘in your face’. Every industry headline seems to come with an exclamation point next to it! That’s a feature, not a bug. Early days-crypto was on a mission to replace money itself and…

    Brett McDonald

    January 18, 2023
    Crypto
    Bitcoin, Brands, Crypto, Ethereum, Fintech, Polygon, Web3
  • The Comfort Factor: Why Cost Leadership is a Not a Practical Strategy in Retail Financial Services

    The Comfort Factor: Why Cost Leadership is a Not a Practical Strategy in Retail Financial Services

    For years, fintech has pushed the narrative that the existing financial stack is inefficient, built for an analog paper-based age with entrenched business models that have significant room to modernize. An assumed by-product of this inefficiency was increased costs for financial services customers. The higher the layers of people, intermediaries and batch processes were stacked,…

    Brett McDonald

    January 11, 2023
    Financial Services, Fintech, Strategy
    Fintech, Strategy
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