Category: Financial Services
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Attention Seekers: Why Financial Marketers Should Pay Attention to Attention

At the top of the funnel in traditional consumer businesses, marketers need to hunt for attention in the right places. Digital, social, print, tv, etc. Among all of the various traction channels, the goal is to find underpriced attention in the right place order to get your product/brand/message in front of the target customer. In…
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ESG Investing: Kick-starting the Shift From Shareholder to Stakeholder

ESG is one of the most discussed topics in investment management today. If you do a tour of the industry’s largest conferences in 2023, that three letter acronym—which stands for environmental, social, and (corporate) governance, btw—is likely to appear on each event’s agenda multiple times. Sustainable investing is #trending and almost every major asset manager…
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The Conveyor Belt of Finance and the Evolution of Alternative Investments

Today, it is hard to write about business without any mention of technology companies. From Apple to Amazon to Facebook, today’s tech giants are arguably the largest and most impactful organizations ever built. But when it comes to understanding this broad category, I’ve found myself asking: what exactly is a technology company? According to Investopedia,…
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Stacks of Discretion: Who is Making Decisions About Your Money?

It is hard to choose a financial advisor! ~44% of financial advice relationships today start from a referral. Most people have trouble evaluating a financial advisory practice from the outside, so instead of spending hours scouring the internet and checking references, many people outsource the decision of whether or not a financial advisor is ‘good’…
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The Comfort Factor: Why Cost Leadership is a Not a Practical Strategy in Retail Financial Services

For years, fintech has pushed the narrative that the existing financial stack is inefficient, built for an analog paper-based age with entrenched business models that have significant room to modernize. An assumed by-product of this inefficiency was increased costs for financial services customers. The higher the layers of people, intermediaries and batch processes were stacked,…
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Enhancing Financial Legibility: A Technological Upgrade for Financial Services

Quick question: what is your credit score? Can you answer this on the spot? If so, my guess is that you are one of the millions of people who have accessed and tracked their credit scores for free through forward-thinking services like CreditKarma and Borrowell. Their work has made it possible for anyone to better…
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The Default Path: A Moat Worth Defending

Life is busy, the world is noisy, and it seems to get more so each year. When attention is increasingly scarce, we rely more heavily on the default path. The default path is the option that is automatically selected unless an alternative is specified. It is the first thing to come to mind when making…
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Context is Everything: The Hidden Driver Behind Most Financial Services Innovation

Finance is a means to an end, not an end in itself. This is hard to remember sometimes when you have your head down working in the industry. The financial system exists to move, store and transform value for its various users. It is the circulatory system enabling most forms of economic activity across the…
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Investment Tribes and the Rise of Social Trading

Investing is inherently social. Why is that the case? Well, let’s start by asking the question: What is a security? When it comes to the general applicability of the federal securities laws in the United States, the definition is quite simple. A security is: These are the four prongs of the famous ‘Howey Test’, a…
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The Temporal Theory of Disruptive Innovation

Back in my research/consulting days, I made the rounds with a presentation titled: The Attention Imperative in Financial Services. To briefly summarize its contents: Wealth management firms have a hard time acquiring clients. Customer acquisition costs (CAC) can be upwards of $2,000. Why? Because clients do not live their lives with the ‘long-term’ top-of-mind. That…